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Oh Lord, Won't You Lease Me a BMW

 

Jim Bernard, CEO of U.S. Energy Corp., inAlpharetta, Ga., named his #1 problem: finding people. He's turning business away for lack of staff.His #2 problem? Deciding how fast to grow, and what it will cost - but that really gets back toproblem #1, he said.

So he's considering every available option, including equity participation. The competition, he says, isbrutal. There's a software company down the street from him that gives every employee, even thereceptionist, a BMW. The company leases the cars, but the employees have them for their own personaluse. You go by the company, and you see 45 brand-new BMWs in the lot. And this is in Georgia...

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