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Bigger Scoops For The Troops

 

Many company newsletters devote a lot of space to birthdays, anniversaries, and the standings in the bowling leagues. But a recent survey of more than 45,000 employees revealed that those personal news items counted least to most workers.

Instead, the International Association of Business Communicators in San Francisco found that 95% of those surveyed wanted to know more about the company's plans for the future. Next in line came personnel policies and practices, items about how to improve productivity, job advancement opportunities, and the effect of external events on their jobs. Personal news items came in dead last.