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Foreign Trade

 

I strongly disagree with George J. Stathakis's assertion that small and mediumsize firms lack the capability to run an effective export operation (News & Trends, June). Any growing, dynamic company these days has the inherent ability to manage all its marketing operations. The continued success of many companies is testimony to this fact. These chief executive officers know quality and competitive pricing mean just as much in Sri Lanka as they do in Atlanta.

Expert advice should be the first move for the company contemplating foreign trade. In many situations, I recommend that my clients associate themselves with independent trading companies or export management firms. There is an obvious problem with a firm like General Electric Trading Co.: Whose products do you think it will devote most of its time, energy, and dedication to marketing?