Att: Opportunity Calling

 

"The AT&T Building in Manhattan" (Behind the Scenes, May) gave excellent examples of the excitement and challenge that the true entrepreneur seeks. Part of the reward is the excitement of discovering one's potential, and of finding success when even the means of success are uncertain. It may mean turning a profit, shipping a burdensome product, or just surviving. The best reward is that upon completion, the entrepreneur can seek out the next challenge, which, most probably, will later get falsely tagged with the statement, "I'll never do that again."