Talk Is Cheap
CEO equipts her delivery team with cellular phones, saving time and money.
APRIL 1990
Because her delivery people had to pull off the road to call the office, Betsy Hoaglin, CEO of $5-million RADS Radiography Service Inc., in Clearwater, Fla., figured missed connections were costing her two to three deliveries a day. She put a stop to the expensive game of telephone tag by equipping her mobile X-ray units with cellular telephones.
Even though each phone cost $1,000 two years ago, the additional revenue generated was more than enough to cover the initial investment and the phone bills of $300 a month.
Although the cost of cellular phones has dropped to $450, Hoaglin's competitors still haven't equipped their vehicles, giving RADS an edge.
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