community
Power In Numbers
Mail-order company teams up with other direct mailers to share the expense.
Pamela Kelley sees spiraling postage and advertising costs threatening her $3.5-million French lace mail-order company. Her solution? Form a cooperative.
Long an option for farmers and franchisees, the power of cooperation is widening its circle, attracting companies from lumber to day care. For Kelley this means teaming her company with other direct mailers, none of which compete directly. Called Affinity, the group trades common customer profiles and customer lists. If all goes well, Affinity plans on sharing the costs of printing and mailing.
Read more:
Sign-up for our Sales and Marketing Newsletter
ADVERTISEMENT
FROM OUR PARTNERS
ADVERTISEMENT
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
