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Start-up creates a product designed to extend engine life by half.
Who's the customer for a product said to extend engine life by half? Lubrication Research initially is targeting car owners via direct mail. The Carlsbad, Calif., company hopes for big accounts, however, from the military -- which wants to pamper its vehicles -- and a manufacturer of truck engines, to sell in its aftermarket network. Both are testing the engine prelube device.
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