community
House ads
Thanking people for their business by giving away advertising space in the company newsletter.
AUGUST 1990
Advertisements are everywhere. And Dave West, vice-president of San Luis Sourdough, in San Luis Obispo, Calif., uses this trend to his advantage. He runs ads in his company newsletter. West could have found paying advertisers for his quarterly six- to eight-page publication, but he gives away the space, using the ads to plug his customers.
The ads are nothing fancy. They promote whatever the customer wants and, of course, mention that the customer carries West's bread. "It's another way to thank the people who do business with us," says West.
* * *Read more:
Sign-up for our Sales and Marketing Newsletter
ADVERTISEMENT
FROM OUR PARTNERS
ADVERTISEMENT
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
