Obedience School
A travel company hosts a 'travel smart' seminar for new corporate clients.
APRIL 1990
Sudden sales success can overwhelm a young company. If your customer-ser-vice staff is too small to handle a barrage of calls, take a page from Meridian Travel, in Cleveland.
New corporate clients of $21-million Meridian spend a half day attending a "travel smart" seminar, complete with catered lunch, hosted by Meridian's corporate relations department at the customer's offices. Seminar topics are based on the glitches travelers most frequently report, and include "insider" travel tips as well.
"After the seminar customers feel in control, and we have fewer crises to manage on our end," says CEO Cynthia Bender.
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