community
Why The Body Shop Stopped Advertising
An anecdote about the Body Shop's first and last ad campaign.
The Body Shop International is well known for its adamant refusal to advertise its products. Less well known is the story of the one advertisement it did run, back in the early days of the company, when it was struggling to make ends meet by offering certain services in addition to its line of natural cosmetics. Noting that ear piercing seemed to be a bigger draw than cosmetics, Body Shop cofounder Gordon Roddick placed an ad in a local newspaper offering "Ear Piercing While You Wait." Thereafter Anita Roddick took over the marketing, and The Body Shop stopped advertising.
ADVERTISEMENT
FROM OUR PARTNERS
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
