Sales Execs Share the Risk

Chart illustrating the percentage of compensation that is performance based for sales and marketing executives.

By Robina A. Gangemi | 
 

Top sales and marketing executives at many small companies are very well paid. How much of their compensation is performance based?

Median total Bonus (as a
compensation percentage of
Company size by 1993 sales (in thousands) compensation)
less than $2 million $112 20%

$2 million to $5 million $98 18%

$5 million to $10 million $93 16%

$10 million to $15 million $110 20%

$15 million to $25 million $100 18%

$25 million to $40 million $103 13%

Source: "1994 Officer Compensation Reports," Panel Publishers, New York City. -- Robina A. Gangemi

* * *

Read more:

  • Hot or Not? What the Web Thinks About Your Brand
  • Super Bowl XLVI: 3 Winning Ads
  • 5 Ways to Look More Professional

    • Sign-up for our Sales and Marketing Newsletter