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 | Max Chafkin

19 Blogs You Should Bookmark Right Now -- Penelope Trunk

There are millions of blogs out there. And most of them aren't worth your time. So we scoured the Web and came up with a list of the smartest bloggers, who just might help you run a better business

 
Penelope Trunk

VOICE OF THE NEW GUARD

Penelope Trunk
Founder
Brazen Careerist
blog.penelopetrunk.com

Trunk runs a career social networking site for the under-30 set and in her spare time blogs with brutal honesty about entrepreneurship, motherhood, and the workplace. She shines as a generational interpreter -- someone who can help you understand the needs, insecurities, and quirks of your younger workers.

On "How can you tell if a member of Gen Y hates his or her boss?"

"You can't. This is a non-confrontational generation. They change politics by voting, not screaming in the streets. And they change the workplace by quitting, rather than complaining. This is a generation that enjoyed mutual respect with their parents and their parents' friends. Gen Y at large feel uncomfortable being openly confrontational than other, less cared-for generations."

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Max Chafkin

Senior writer Max Chafkin has profiled companies such as Yelp, Zappos, Twitter, Threadless, and Tesla for the magazine. He lives in Brooklyn, New York. @chafkin

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