Get the most out of your Inc. online experience by registering and joining the Inc. community today. Get access to all Inc.com content and priority invites to free Inc. networking events in your area.

Login using:


Or login directly through Inc.com

Owners Too Busy for Marketing Plan

 

Nov. 13, 2006 -- Nearly half of the nation's small businesses don't have a marketing plan, according to a recent Internet survey.

Owners cited in the survey, released last week by 10stepmarketing, a Santee, Calif.-based market consulting firm, said they were either too busy running their business to write a marketing plan or didn't know how.

"In my experience, many small business owners jump right into the marketing of their businesses, without first taking the time to develop a marketing plan or lay the foundation for their marketing," said 10stepmarketing founder Debbie LaChusa.   

-next -

Read more:

  • 6 Secrets to a Successful Start-up
  • How I Hire the World's Best Employees
  • What's for Dinner? Ask These 7 Start-ups

    • Sign-up for our Start-up Newsletter