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Yesmal Launches New E-Marketing Portal

 

Yesmail, a division of infoUSA (NASDAQ:IUSA), has introduced a new e-marketing portal for small businesses targeting local prospects. Yesmail Direct enables small-business customers to conduct permission-based e-mail marketing campaigns, print postcards for direct mail, and buy listings with top search engines on a pay-per-use basis.

Yesmail Direct's simplified user interface allows users to easily build and track projects, upload and create universal address books, and generate reports to evaluate special promotions. Users can set up an e-mail or newsletter mailing to a select client list and follow up with a direct mail postcard to the same list.

Yesmail Direct's beta launch will last until the end of 2007 with general availability scheduled for Jan. 1, 2008.

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