Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
Minimalist is the answer for Bare Escentuals which makes almost no wall posts or video uploads on Facebook. Fans completely drive the conversation on wall updates, discussion boards and pictures.
Mineral-based makeup is the new rock star in cosmetics, and companies have flooded the marketplace with natural-sounding "mineral" foundation, blush and eye-shadow formulations. That's why Bare Escentuals, the trailblazer in the mineral-makeup world, considers Facebook such an important brand-differentiation tool. "We consider ourselves a community, not a company," says chief marketing officer Simon Cowell. "And Facebook's just provided a great platform for us to continue that dialogue we have with our customers." The firm adopts a "hands-off" Facebook strategy, he adds, letting unsolicited testimonials from its nearly 200,000 fans drive traffic to Bare Escentuals boutiques and resellers. Customer feedback on Facebook even led to a redesign of the firm's product packaging, says Cowell: "We sell loose minerals, so customers wanted something more portable. That's where the new 'Click, Lock, Go' container came from. It was a huge improvement.'"