Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
A very active blog page provides stellar advice on men's fashion while generating tons of feedback and user-generated comments.
"When I see a $50 billion dollar valuation on Facebook, it makes sense to me," says Andy Dunn, founder of Bonobos, an online retailer of men's clothing. Facebook has become a crucial part of the Bonobos business model; in fact, Facebook has now surpassed direct entry as the No. 1 referring site, and has become a powerful tool to generate new customers. Dunn says that one of the fundamental problems of a brick and mortar store is that it's not a two-way conversation. With more than 10,000 fans on Facebook, Dunn says the company is able to stay in ongoing communication with its customers, and get useful feedback about the company's products -;and experiences with the customer service. "Every business needs a stroke of good luck," Dunn says. "For us, that was Facebook."