Brendan's Irish Pub
By using Facebook to generate buzz for parties, cement first-time customers, and sell swag, Brendan's was able to successfully launch a company that already had a loyal and excited following.
Brendan's Irish Pub, an authentic Irish pub located in Camarillo, California, officially opened its doors on Jan. 28. Mere weeks later, they've arrived on our 20 Awesome Facebook Fan Pages list with nearly 3,500 fans, a pretty impressive feat for such a young company. But to be fair, months prior to Brendan's grand opening, marketing director Tyler Rex launched Brendan's Irish Pub's Facebook page, giving himself time to build up hype in the Camarillo community around his new restaurant. Now that Brendan's is open, Rex continues to build the restaurant's following by providing engaging content, restaurant news and announcements, and most importantly, taking the time to respond to every single comment left on the page. "We're trying to build a community, so if you take the time to post something on our page, we want to make sure that that's noted," says Rex.