Fans can buy Burt's Bees products directly from Facebook and watch the company's Employee Spotlight video series.
Burt's Bees is perhaps a little more well-known for its lip balm than its Facebook page. Created in Maine more than 25 years ago, Burt's Bees has become one of the leading manufacturers of natural personal care products. With more than 150 products to sell, Facebook is the perfect space for the company to connect with its fans and customers. 'Through Facebook, we can introduce new products more interactively than in print or banner ads…and provide a space where [our consumers] can connect with one another,' says Melissa Sowry, the company's social media and content manager. Burt's Bees, with more than 275,000 fans, prides itself on its ability to engage with their customers on Facebook by responding to comments and allowing them to lead the conversation. Since last year, the company page has doubled the amount of fans going from Facebook to its e-commerce site.