Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
Candles Off Main
Weekly giveaways and coupons make Candles Off Main's Facebook page the go-to place for discounts on its products, while informative videos and detailed pictures entice potential buyers.
Candles Off Main, a Annapolis, Maryland-based retailer specializing in home fragrance and luxury candles, launch five years ago but just joined Facebook in 2009. "Facebook offers a platform like no other: instant content distribution and reaction for an immediate conversation with individuals all over the country," says Susan Webster Adams, CEO and co-founder of the company. "Information is brought to consumers on Facebook, in an environment where they are comfortable." With 2,400-plus fans, Candles Off Main contends it's a combination of giveaways, discussion boards and consistent responses that makes its Facebook page so effective. "Facebook probably produces less than 10 percent of our sales, but what we get from Facebook is more valuable than that," Adams says. "We've gained insight, support, suggestions, inspiration, and friends from our Facebook page."