Candles Off Main
Weekly giveaways and coupons make Candles Off Main's Facebook page the go-to place for discounts on its products, while informative videos and detailed pictures entice potential buyers.
Candles Off Main, a Annapolis, Maryland-based retailer specializing in home fragrance and luxury candles, launch five years ago but just joined Facebook in 2009. "Facebook offers a platform like no other: instant content distribution and reaction for an immediate conversation with individuals all over the country," says Susan Webster Adams, CEO and co-founder of the company. "Information is brought to consumers on Facebook, in an environment where they are comfortable." With 2,400-plus fans, Candles Off Main contends it's a combination of giveaways, discussion boards and consistent responses that makes its Facebook page so effective. "Facebook probably produces less than 10 percent of our sales, but what we get from Facebook is more valuable than that," Adams says. "We've gained insight, support, suggestions, inspiration, and friends from our Facebook page."