Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content—these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses—if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies—chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook—that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
A virtual tour shows customers how to use their Clarisonic, while a contest encourages fans to send in pictures of themselves using their face brush to win a new one.
Sonic technology revolutionized the way people care for their teeth and gums. Pacific Bioscience Laboratories, the company behind the Clarisonic face brushes, aims to do the same for skincare. Judging from Clarisonic's 70,000-plus fans on its Facebook page, the firm is well on its way. The page's wall is replete with glowing reviews from customers, all of whom received prompt replies from the company. "Our customers are like, 'Oh my Gosh, someone actually wrote back to me when I posted, and they did it almost immediately!'" says Stacy Bennett, head of marketing at Clarisonic. The firm responds quickly by using a software tool called Radian 6, a virtual dashboard that monitors what customers are saying about Clarisonic on Facebook, Twitter, and other social media platforms. Last fall, the company pledged to donate $1 to charity each time a Facebook user clicked the "Like" button on its page. The campaign raised $30,000 to support women with cancer and increased Clarisonic's Facebook fan base by 80 percent. A modest percentage of sales comes from the page's "Shop" feature, says Bennett, insisting that "building relationships with customers, not commerce, is our primary goal on Facebook."