By offering recipes and allowing fans to post their own, Community Coffee has built an active fan base.
Community Coffee is a 92-year-old family-owned coffee company based in Baton Rouge, Louisiana. Community Coffee has 30 coffee house locations across south Louisiana as well as other divisions in the southeast region of the United States. The main goal of Community Coffee's Facebook presence is to make the brand known to potential customers and to engage existing customers with contests and trivia. Social media manager Blair Brussard often engages the audience by asking if they've ever indulged in the traditional Louisiana libation of adding a little bit of coffee to a whole lot of milk. "I ask this question every now and then. 'How many of you have grown up with coffee milk? Share your story.' Those kind of conversations, and that one in particular, helps people who aren't from here understand the story behind us and creates an opportunity for everyone here to tell their story," she says.