eCycler has build a community passionate about recycling on Facebook by posting great content in its Notes section as well as by posting fun videos.
The duo behind eCycler, the Illinois-based company that helps people recycle, won $20,000 in 2011's Fairfield Inn & Suites Small Business Road-to-Success Challenge because of their adeptness at using social media to meet business objectives. Co-founders Tim Laurent and Craig Robertson use Facebook as a communication channel for their 9,000-plus fans and also to make the inner workings of eCycler transparent. "We want it to be a free place where people can say things about eCycler, give us recommendations, and maybe even share websites of their own," says Laurent. The company produces a weekly 30-second series called "Crush that Can" which highlights fun ways to collapse a can for recycling. Although the videos are available on YouTube and Vimeo, the majority of comments and views come from their fans on Facebook.