Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
eCycler has build a community passionate about recycling on Facebook by posting great content in its Notes section as well as by posting fun videos.
The duo behind eCycler, the Illinois-based company that helps people recycle, won $20,000 in 2011's Fairfield Inn & Suites Small Business Road-to-Success Challenge because of their adeptness at using social media to meet business objectives. Co-founders Tim Laurent and Craig Robertson use Facebook as a communication channel for their 9,000-plus fans and also to make the inner workings of eCycler transparent. "We want it to be a free place where people can say things about eCycler, give us recommendations, and maybe even share websites of their own," says Laurent. The company produces a weekly 30-second series called "Crush that Can" which highlights fun ways to collapse a can for recycling. Although the videos are available on YouTube and Vimeo, the majority of comments and views come from their fans on Facebook.