Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
By announcing discount codes to Facebook fans, Fresh Brothers can easily track Facebook referrals.
Fresh Brothers, founded by real-life brothers Adam, Michael, and Scott Goldberg, is a southern California pizza chain specializing in fresh pizza, salad, and wings. The concept for Fresh Brothers-;developed by youngest brother Adam and his wife Debbie-;was based around bringing eldest brother Scott's Chicago-style deep dish pizza to the west coast, and giving it a "fresh" California spin (Scott still owns Miller Pizza Company in Gary, Indiana, since opening the restaurant in 1985). With five locations and one coming soon to Beverly Hills, Fresh Brothers is expanding by engaging their customers, who they call their "Fresh Fans,"on Facebook. "We reward our social media users by offering them a weekly special, but we really excel at sharing family stories and history with our fans, as well as employee stories," says Adam. "It's a great way to connect with our customers, and a great way to demonstrate our personality."