By announcing discount codes to Facebook fans, Fresh Brothers can easily track Facebook referrals.
Fresh Brothers, founded by real-life brothers Adam, Michael, and Scott Goldberg, is a southern California pizza chain specializing in fresh pizza, salad, and wings. The concept for Fresh Brothers—developed by youngest brother Adam and his wife Debbie—was based around bringing eldest brother Scott's Chicago-style deep dish pizza to the west coast, and giving it a "fresh" California spin (Scott still owns Miller Pizza Company in Gary, Indiana, since opening the restaurant in 1985). With five locations and one coming soon to Beverly Hills, Fresh Brothers is expanding by engaging their customers, who they call their "Fresh Fans,"on Facebook. "We reward our social media users by offering them a weekly special, but we really excel at sharing family stories and history with our fans, as well as employee stories," says Adam. "It's a great way to connect with our customers, and a great way to demonstrate our personality."