Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
An active discussion board allows for product suggestions and feedback directly from customers.
No, it's not a bakery. Johnny Cupcakes, based in Weymouth, Massachusetts, is a lifestyle brand that sells T-shirts, hoodies, and hats. Founded in 2001 by Johnny Earle, the store has expanded to both the east and west coasts and recently opened its first shop in London. Lorraine Earle, the company's business manager and mother of the store's owner, Johnny Earle, says the company's Facebook page has been an unexpected boom to the business by driving traffic to their site, and getting useful customer feedback. For example, Johnny Earle recently polled the company's Facebook fans to see if they preferred thin hoodies or thick hoodies.The result? A 50/50 split. (Earle decided to make both.) "John just opens his mouth and people respond," Earle says. The company now has over 80,000 fans on Facebook. Five percent of all site visits came from Facebook, the fifth highest referrer.