An active discussion board allows for product suggestions and feedback directly from customers.
No, it's not a bakery. Johnny Cupcakes, based in Weymouth, Massachusetts, is a lifestyle brand that sells T-shirts, hoodies, and hats. Founded in 2001 by Johnny Earle, the store has expanded to both the east and west coasts and recently opened its first shop in London. Lorraine Earle, the company's business manager and mother of the store's owner, Johnny Earle, says the company's Facebook page has been an unexpected boom to the business by driving traffic to their site, and getting useful customer feedback. For example, Johnny Earle recently polled the company's Facebook fans to see if they preferred thin hoodies or thick hoodies.The result? A 50/50 split. (Earle decided to make both.) "John just opens his mouth and people respond," Earle says. The company now has over 80,000 fans on Facebook. Five percent of all site visits came from Facebook, the fifth highest referrer.