A colorful homepage immediately invites fans to follow the company on Twitter, sign up for a newsletter, read the company blog, review products, and it displays contact information prominently.
Mabel Label's, based in Hamilton, Ontario, was founded by four moms who were frustrated with how much stuff their kids lost. Their company, Mabel's Labels, makes sticky labels customized with a child's name, color, and choice of icon. The company also sells child safety products, like personalized wristbands that can list a child's allergies and name. Tricia Mumby, one of the company's co-founders, says that Facebook has been a terrific way to develop products and new ideas by tapping user suggestions. Mabel's Labels, which has nearly 20,000 Facebook fans, also announces any specials or new products through the company's Facebook page, and will even post photos of the founder's children. According to Mumby, Facebook is the third largest referring website, just below direct visits and Google, and 11 percent of the site's total traffic comes from Facebook, while two percent of sales comes from the Facebook Fan page. "We find our fans to be extremely helpful and engaged with our brand," Mumby says. "We look forward to celebrate 20,000 fans soon."