Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
Old Spice has fueled the virility of its "the Old Spice guy"commercials by posting them on Facebook and allowing fans to comments on them.
This Procter & Gamble brand achieved viral marketing glory last year with its towel-clad, former football star pitchman Isaiah Mustafa, better known as "the Old Spice guy." Facebook is a significant part of this 73-year-old brand's newfound edge, says P&G spokesman Mike Nortan, pointing to the comments posted by millions-;1,314,456 to be exact-;of smitten fans, who purchase Old Spice deodorant, shower gel and other products. "Old Spice uses Facebook to connect with our fans on a one-to-one basis," he says, adding that promoting active discussions and product giveaways on the page have built brand loyalty among customers. And the Old Spice Guy hasn't thrown in the towel yet. He jumped back on the scene last month with a new series of ads, and the firm allowed one "superfan" to stream the first commercial on their Facebook page prior to the television premiere date.