A customized game called the Red Mango Founder's Game offers fans the chance to play to win products for a discounted rate or to win a $10 gift card.
"I personally control the majority of the content that's on the page," says Daniel Kim, founder and chief concept officer of Red Mango, a popular all-natural fat-free yogurt retailer. Red Mango, created in 2006, joined Facebook in 2008 to better communicate with its customers. Kim says one of the reasons his company's page is so successful, with about 229,141 fans, is the fact that it's genuine. "We're able to really connect one-on-one with customers and give them access to the people who are behind the brand," he says. "It really allows us to give the brand a personality and a voice that's real and genuine."