Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
A customized game called the Red Mango Founder's Game offers fans the chance to play to win products for a discounted rate or to win a $10 gift card.
"I personally control the majority of the content that's on the page," says Daniel Kim, founder and chief concept officer of Red Mango, a popular all-natural fat-free yogurt retailer. Red Mango, created in 2006, joined Facebook in 2008 to better communicate with its customers. Kim says one of the reasons his company's page is so successful, with about 229,141 fans, is the fact that it's genuine. "We're able to really connect one-on-one with customers and give them access to the people who are behind the brand," he says. "It really allows us to give the brand a personality and a voice that's real and genuine."