Inc.'s 20 Awesome
Facebook Fan Pages
These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content-;these pages are converting thousands of loyal fans into buying customers.
When Facebook announced its latest business page upgrade, it wasn?t to frustrate you?turns out the upgrade does wonders for business pages.
Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page.
Stella & Dot
Facebook provides a unique platform for Stella & Dot to train their direct sellers about each product and how it can be worn, using videos, pictures, and forums.
Named after the beloved grandmothers of its founders, Stella & Dot is a direct-selling company based in Burlingame, California, that provides an entrepreneurial business platform for women that work from home. The company gives their saleswomen, called "stylists," the tools to sell Stella & Dot's custom jewelry online, in person, and at home trunk shows. "We're really a people company, and our stylists generate business through word of mouth," says Jessica Herrin, CEO of Stella & Dot. "Being on Facebook, for us, is the perfect platform to share styling tips and let people behind the designs into our process." Laurie Penn-Moyer, social media director of Stella & Dot, adds, "For every piece of jewelry we sell, we produce a video that shows how to wear it and what to wear it with-;the versatility of the piece. We have this rich content to share with our social community, and there's a lot of valuable user content up there, around simple ways to be stylish." The company page is nearing 60,000 fans.