Stella & Dot
Facebook provides a unique platform for Stella & Dot to train their direct sellers about each product and how it can be worn, using videos, pictures, and forums.
Named after the beloved grandmothers of its founders, Stella & Dot is a direct-selling company based in Burlingame, California, that provides an entrepreneurial business platform for women that work from home. The company gives their saleswomen, called "stylists," the tools to sell Stella & Dot's custom jewelry online, in person, and at home trunk shows. "We're really a people company, and our stylists generate business through word of mouth," says Jessica Herrin, CEO of Stella & Dot. "Being on Facebook, for us, is the perfect platform to share styling tips and let people behind the designs into our process." Laurie Penn-Moyer, social media director of Stella & Dot, adds, "For every piece of jewelry we sell, we produce a video that shows how to wear it and what to wear it with-;the versatility of the piece. We have this rich content to share with our social community, and there's a lot of valuable user content up there, around simple ways to be stylish." The company page is nearing 60,000 fans.