Steve Spangler Science
With an animated video, fun photos, and intriguing merchandise for sale-;such as a bacteria growing kit and Insta-snow-;Spangler is a unique example of what one individual can do on Facebook to promote his or her personal brand.
Steve Spangler Science is a Denver-based company that provides students, teachers, and parents innovative, fun ways to learn science by creating educational toys and conducting scientific experiments. Founded by author, teacher, and toy designer, Steve Spangler, the company has created more than 140 educational toys and has been growing its Facebook presence with a little more than 10,000 fans. "[Facebook] is the perfect platform for our customers to interact," Spangler says. "It literally gives us 24-hours-a-day access.' Spangler, who's celebrating his 20th year in business, makes it a point to maintain the Facebook page and says the best way to be effective is to listen to his customers. "So much so," he says, "we've now hired a full-time person that does nothing but listen…and every morning we get a rundown of who said what [on] Twitter, Facbook, and blogs."