In addition to allowing fans to post T-shirt designs, vote on their favorites, and purchase merchandise directly from the site, Threadless also posts a ton of fun videos and broadcasts meetups on its page.
Threadless, the Chicago-based purveyor of awesome T-shirts, is made possible by a network of designers who submit their creations to the Threadless community to be voted on for inclusion into the Threadless collection. While design submissions are handled through the official website, Facebook is the fashion show prior to the final judgment. "We get thousands and thousands of people sharing [their design] links with each other on Facebook every week. And they use [Facebook] to get votes on that art so that those designs get scored well and get considered and hopefully get picked by Threadless," says Cam Balzer, vice president of marketing. Facebook is also a direct driver of traffic to the Threadless website. Facebook drove greater than 10 percent of traffic during Threadless's fourth quarter when accounting for both paid and organic traffic. Organic Facebook traffic alone drove five percent of overall traffic and revenue to the website. In addition to having an active presence on Facebook to handle customer questions and concerns, the social media team also presents a weekly showcase of new T-shirts on the New Tees! section of the Facebook page.