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#21 ALISON BARNARD

IN-JEAN-IUS

Age: 28
Location: Boston
2006 Revenue: undisclosed
Employees: 6
Year founded: 2005

With a lifelong interest in fashion, Barnard used the skills she learned while attending Babson's business school to start her own retail store, centered around the one must-have clothing item for women: the perfect-fitting pair of jeans. Barnard stocks the store, which is located in Boston's newest hip neighborhood, the North End, with more than 30 brands of jeans in order to accommodate the many body types and personalities of her customers. When Barnard isn't at her flagship store helping women find their perfect fit, she's down the street at Twilight, her newest store, which opened in March and specializes in both formal and casual dresses.

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