#10 Claire Chambers
Location: New York, NY
2007 Revenue: N/A ($1.7 million projected for 2008)
Year founded: 2007
A lingerie connoisseur, Chambers grew frustrated with the lack of variety at most department stores, even in fashion-savvy Manhattan. Backed by an economics degree and industry experience as a consultant, she launched Journelle in late 2007 in the heart of the city with $2 million in start-up capital from an angel investor and friends. Offering personal attention to customers and high-end brands like Elle McPherson Intimates and Mimi Holliday, Chambers is quickly making a name for herself and her store as the anti-Victoria's Secret.