No. 5 (2008)
"In October 2008, we launched support for investments and loans on Mint. After this point, you could see your complete net worth: all your assets, from 401(k)s to automobiles, plus all your debts, from credit cards to second mortgages to student loans. As a result, Mint opened up to an older demographic with more sophisticated finances, along with better serving our core 20-40 demographic. Total users more than tripled since the financial crisis began, and now exceed 1.5 million. Revenues are up eightfold year-over-year. We've grown as a company to 33 people.
"In January, we launched an iPhone application, which quickly became No. 1 in the Finance category. In May, we launched a mini version of Mint on myYahoo! In August, we revamped budgeting so that people could see, very perceptually, how every day purchases would affect their longer-term savings. The result from this last feature alone has been a big increase in our customer satisfaction score (92 percent now satisfied or extremely satisfied with using Mint, up from about 75 percent at launch).
"All of this growth and our rapid pace of development attracted Intuit, who paid $170 million to acquire Mint. They saw us as both the team and the product that could bring personal finance to millions more people, for free, and in a way that saves them money."