Make Corporate Blogging Painless: 3 Ways
BY Aaron Aders
Drive traffic to your corporate blog and keep the content fresh by seeking these sources for relevant content.
Many organizations find it difficult to keep up with their corporate blog by regularly adding fresh and relevant content. Even though most managers find this process painful, there are a few techniques you can use to scale content generation for a corporate blog.
1. Record your blog on your smartphone during your work commute.
I find that my work commute stimulates idea generation much like taking a shower or watering a garden. Use your smartphone to do a safe hands-free voice recording and release your thoughts for later processing. Think about the latest changes in your industry, company news or the most interesting points during the meetings you attended that day. Sit down later and take notes from your recorded message, and write your post using your own prompts. Allow your mundane commute to free your mind, and you'll be surprised at what you create!
2. Ask other industry influencers to post on your blog.
There are many blog and forum owners in every industry who are trying to promote their websites and gain new exposure. Reach out to these individuals and offer the opportunity to post regularly on your corporate blog. This will allow them to promote themselves while adding fresh, valuable and relevant content to your website. Be sure to allow them to link back to their own website in their posts on your site. This will keep them coming back to add more content, and will even add value to your company's SEO strategy since the outbound link is relevant to your industry!
3. Ask partners and distributors to contribute.
Just like the industry thought leaders, your partners and distributors can add value to their organizations through more exposure on your corporate blog. They'll gain SEO value through the links they post on your site, and you'll gain it too because, once again, the outbound link will be relevant to your industry.
It can be tempting to overuse the last two suggestions, which can result in a corporate blog that lacks thought leadership from your own organization. Use each of these techniques in moderation, though, and you'll be able to keep fresh and relevant content on your corporate blog as your company grows.
AARON ADERS: Aaron is co-founder of DigitalRelevance™, a national leader in earned media and inbound marketing services. Building on more than a decade of Internet marketing experience, Aaron steers the strategic vision behind DigitalRelevance market research and collateral. @drelevance