A refreshed Twitter for Business brings you educational resources, tools, and success stories to enhance engagement for your organization.
Is your organization or marketing team new to Twitter? Need some inspiring examples for your next campaign? The newly relaunched Twitter for Business resources page can provide your team with education, tools, and success stories to enhance your Twitter engagement.
Unlike the previous version, the latest iteration organizes content into helpful and goal-oriented sections. There are three areas of the new Twitter for Business that focus on education, rather than just telling businesses how to spend money advertising on Twitter.
Here, you'll find nearly everything you need to know about engaging on Twitter. The Basics section educates users on hashtags, searching, creating lists and engaging with people you want to know. If you're fuzzy on Twitter lingo, take a look at the glossary section to clear up the confusion. You'll also find great information on best practices and how to measure your impact on Twitter.
Here, you'll find instructional guides on how to attract followers, engage a target audience, and make the right impression with your profile. Of course, you'll also find guides on how to advertise on Twitter, as well as how to teach your employees to use the social network.
The #Success section is all about inspiration. The assortment of examples spans many industries, but it's clear that Twitter focuses mostly on big brands like Porsche, American Red Cross, and ESPN. Every example digs into each brand's unique challenge, solution, and results. Rather than focusing on finding examples in your industry, look for case studies that share the same challenges as your organization. A wide variety of challenges are solved in these case studies, such as increasing subscriber bases, helping a brand relaunch, expanding into new markets, or simply increasing website traffic.
Here's where the new guides really pay off for Twitter. There are many guides and examples on how to use the Twitter advertising platform to target the right people, integrate on-page marketing efforts and scale your efforts.
There is also a very helpful section on understanding the Twitter analytics package and how to measure follower growth, engagement, reach, traffic, and conversions. Guides and examples on promotional tactics are also provided. Here, you can see examples of increasing Twitter engagement using events, product launches, and exclusive deals.
The relaunch of Twitter for Business is more of a re-shuffling of content than all new material. However, the new organization does provide a more intuitive experience for learning and getting inspiration. Even for seasoned Twitter users, there is something to take away from the new Twitter for Business.
AARON ADERS: Aaron is co-founder of DigitalRelevance™, a national leader in earned media and inbound marketing services. Building on more than a decade of Internet marketing experience, Aaron steers the strategic vision behind DigitalRelevance market research and collateral. @drelevance