The Playbook
VIDEO • THE PLAYBOOK

Guarantee Your Company Turns Up a Lot in Search Results
 

Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization.

Aaron Aders: Playbook

Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization.

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Video Transcript

00:12 Aaron Aders: So, improving reach in search is all about being digitally relevant. So... What that means is being relevant to industry terms that define your industry niche. Look at related searches and see what people are searching that might be outside of just your straight industry niche definition. And then create content that serves those needs and helps these people. And so, when somebody searches these terms on search engines or social media websites, that you're coming up. Really the social media, and SEO, and other marketing channels are really just messengers to communicate this great content that you've created.

Last updated: Nov 13, 2012

AARON ADERS is co-founder of DigitalRelevance, a national leader in earned media and inbound marketing services. Building on more than a decade of Internet marketing experience, Aders steers the strategic vision behind DigitalRelevance's market research and collateral.
@drelevance