00:12 Aaron Aders: So, improving reach in search is all about being digitally relevant. So... What that means is being relevant to industry terms that define your industry niche. Look at related searches and see what people are searching that might be outside of just your straight industry niche definition. And then create content that serves those needs and helps these people. And so, when somebody searches these terms on search engines or social media websites, that you're coming up. Really the social media, and SEO, and other marketing channels are really just messengers to communicate this great content that you've created.