The Playbook
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If You Do One Thing on Social Media, Do This
 

Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else.

Getting Started in Social Media

Aaron Aders, co-founder of Slingshot SEO guides you through your first steps into social media marketing.

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Video Transcript

00:11 Aaron Aders: So, if you're new to social media, the best way to get started is look and find the platform that, those maybe 10, 20% of platforms that hold 80% or more of your target market. Don't just try to be on all the platforms at once. And so, once you identify that... And you can identify that by looking at trending topics within those social media platforms. And once you find your community, then learn the language and the customs of that specific social media community. It's almost just like going to another country, and if you embrace the customs and the language, then these people are going to accept you.

00:48 Aders: And so once you've found your target market and you've learned the customs, then dig into the conversations and find those needs and address those needs through relevant and valuable content.

Last updated: Nov 7, 2012

AARON ADERS is co-founder of DigitalRelevance, a national leader in earned media and inbound marketing services. Building on more than a decade of Internet marketing experience, Aders steers the strategic vision behind DigitalRelevance's market research and collateral.
@drelevance