Video Transcript

00:11 Aaron Aders: So, if you're new to social media, the best way to get started is look and find the platform that, those maybe 10, 20% of platforms that hold 80% or more of your target market. Don't just try to be on all the platforms at once. And so, once you identify that... And you can identify that by looking at trending topics within those social media platforms. And once you find your community, then learn the language and the customs of that specific social media community. It's almost just like going to another country, and if you embrace the customs and the language, then these people are going to accept you.

00:48 Aders: And so once you've found your target market and you've learned the customs, then dig into the conversations and find those needs and address those needs through relevant and valuable content.