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Apple to Release a Mini-iPad?

Apple might be shaking up the tablet industry again by releasing a smaller version of its tablet at the end of this year.

It looks like Apple has plans to release a smaller, less expensive iPad by the end of 2012, according to Bloomberg News

Two people with knowledge of the plans told the outlet that the new model will feature a screen between seven and eight inches diagonally—as compared to the 9.7 inch version available now. 

Bloomberg reports that the mini-iPad will most likely have a lower price, much more comparable to Google’s Nexus 7 and Amazon’s Kindle Fire (both have seven-inch screens and retail for $199).  

The new version is not expected to have the high-resolution “retina-display” featured on some of Apple’s recently released products.
Currently, Apple has about 61% of the tablet market with its current versions of the iPad. The news, no doubt, sent small designers and manufacturers of Apple accessories into a frenzied guessing game about the new product.

Previously, late CEO Steve Jobs attacked the idea of a smaller version of the iPad on Apple's Q4 Conference Call in 2010 but various reports make it appear that the company may be moving away from the view of its late founder. 

Last updated: Jul 5, 2012


Abigail Tracy is a staff reporter for Inc. magazine. Previously, she worked for Seattle Metropolitan magazine and Chicago magazine.

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