Companies Are Going Viral for the Holidays
It is not only the season for spending time with family and making frenzied trips to the mall, but also for companies to try to boost their brand recognition with holiday-based guerilla marketing schemes. What’s the method of choice for spreading corporate cheer in 2013? Viral videos.
Yet again, the venture capital firm First Round Capital has released a holiday video and yet again, it is quite impressive. The clip--which was posted last Thursday and already has more than 600,000 views on YouTube--features founders and employees of FRC-backed startups playing off some of the year’s biggest pop culture and business trends.
Just under four minutes long, the video is jam-packed with appearances by startups--Birchbox, Refinery29, Uber, and TaskRabbit among them. FRC enlisted its arsenal of entrepreneurs to do business term-infused parodies of chart-toppers including Miley Cyrus’s "Wrecking Ball" and Macklemore’s "Thrift Shop." The video even touched on the recent "unicorn" trend, in which companies valued at more than a billion dollars are referred to as unicorns, in a parody of the YouTube video sensation "What Does the Fox Say?" Honestly, there is really nothing like watching entrepreneurs embarrass themselves, so the video is definitely worth a view.
But FRC is not the only company trying to appeal to the masses using video. The New York Times reports The Carlyle Group, a private equity firm, also has gained publicity for its 2013 holiday video card, in which executives at the company are comedically portrayed as children beginning their careers in investing.
The Canadian airline WestJet has gained attention for its "Christmas Miracle" video, which has garnered more than 32 million views on YouTube since it was posted earlier this month. A WestJet team set up a video feed and asked passengers boarding two different flights what they wanted for Christmas. When the flights landed, the passengers were given the gifts they mentioned. The team wrapped 357 gifts for the video, CBS News reported.