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2013's Top Google-Search Trends for Business

Miley Cyrus's domination of Google in 2013 wasn't a surprise, but some of the trends in business searches were.
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Sorry, everyone and everything--Miley Cyrus beat you. 

Google just released the top search trends for 2013 and it seems that the pop star was responsible for a massive chunk of the search engine's traffic over the past year. The company broke down the data by top trending topics (those that showed the largest increase in search volume since 2012), and the most-searched topics throughout the year. 

Celebrity deaths, the Boston Marathon, and the royal baby were other notable hits. But in between searches for "What is twerking?" and Drake, Googlers did make some business-related queries. Here are the eight most-interesting business search trends from Google’s compilation:

The government shutdown was the second-most searched event over the year--only outranked by the Boston Marathon. The shutdown also ranked sixth among trending topics. 

Black Friday and Cyber Monday were the top two trending annual events, beating topics including the Daytona 500 and the Tour de France

Sheryl Sandberg’s Lean In was the top trending book in 2013. Another business book, Tom Rath’s Strengths Based Leadership: Great Leaders, Teams and Why People Follow, ranked ninth in the category. 

Google, Facebook, Apple, Yahoo, and Target were (in that order) the top five most-searched Fortune 500 companies.  

Jobs was the fourth-most searched movie during the year. The Steve Jobs biopic topped blockbusters such as The Great Gatsby and Despicable Me 2

Tumblr was the top trending social media site in 2013. Twitter wasn’t in the top 10. 

Bitstrips was the top trending tablet/mobile app, with Vine as the runner-up in the category. 

Sequestration, Obamacare, Snapchat, and Bitcoin all made the top 10 most-searched topics in the “What is…” category. 




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