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Twitter Can Tell You When Your Customers Are Happy, Sad, or Hungover

The social-media company's latest look at its user data shows that in 140 characters, businesses can learn a lot about their customers' behavior on specific days of the week and times of year.
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On Monday, Twitter released the results of its research on the usage of different words and phrases on the platform in 2013, broken down by days of the week and by month. Finding patterns across millions of 140-character posts, the company unearthed some useful information for business owners.

Although Twitter didn't focus specifically on words and phrases that relate to businesses, it did demonstrate that users' behavior and emotions can be predicted by tweets, which may help inform your social media marketing strategies.

Here are some of the interesting findings from Twitter's data dive:

  • People sent the most tweets including the phrase "feeling sad" on Sundays in July and Saturdays in December, with the fewest such tweets sent on weekdays in March. 
  • Tweets indicated that people were quite happy on Mondays through Wednesdays in December, with a lot of tweets with the phrase "feel happy" also being sent on Fridays in March, Wednesdays in January, and Tuesdays in September. 
  • Perhaps not surprisingly, a lot of users were late for work on weekdays in July. 
  • Many people had rough days on Thursdays and Fridays in November, sending vast amounts of tweets with the word "hungover."  

So even though you may not be interested in when people are commonly hungover, Twitter's data does show that you can make predictions about consumers' behavior based on the patterns of their tweets. Take the time to delve into customer Twitter data--even down to the day--to see if you can find those patterns and use them to your advantage. 




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