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Choosing an Ad Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Read more
Advertising
Why He Stays Out of View
Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view Read more
America’s Fastest-Growing Advertising Company
C2C Outdoor tracks the best outdoor spaces for advertising. Read more
3 Mobile-Advertising Services
A look at different ways to target customers on their mobile devices Read more
10 Eye-Catching Ambient Ads
What ads did you see on your way to work this morning? Trouble remembering? Here are 10 smart advertisements and marketing campaigns that generated buzz and boosted the company's visibility. View slideshow
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Recent Advertising Articles
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
3 Super Bowl Ads That Got It Right
Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. Read more
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read more
Can Smaller Companies Score With Super Bowl Ads?
Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
Start-up Marketing: Go Big or Grassroots?
With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
The Other Big Game
Super Bowl advertisers aim to score more hits online Read more
How Sara Blakely Grew Spanx
Sara Blakely, founder of Spanx, talks about how she picked her team members, handled public relations, and avoided paying for advertising. Watch video
4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
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