Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. Read more
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read more
What you need to know to market your new business idea, without spending much (or at all). Read more
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
There is truth to Bing's advertising attacks on Google, and hopefully change will follow. Read more
My picks of the best and worst branding efforts of the year. Read more
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
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