Advertising


The Wexley Way

In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls

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How to Start an Advertising Company

Take years of experience in the corporate world, and then turn the model on its head.

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Smart Questions: What to Look For in an Ad Agency

Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days.

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Run Cheap TV Commercials with Google TV Ads

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels

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Let's Get Visible: How to Start Your First Advertising Campaign

What first steps can a small business take toward upping its image and name recognition?

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Recent Advertising Articles

Google to Acquire AdMob for $750 Million

The search giant acquires an ad network in the hopes of dominating the mobile market.  Read story

Internet Users Object to Tailored Ads

Study reveals bad news for companies that track online users in order to tailor advertising.   Read story

30 Under 30 2009 - JustinTV Profile - Matt Seibel, Justin Kan, Emmett Shear, Kyle Vogt

Justin Kan spent much of 2007 with a camera strapped to himself, broadcasting every waking (and sleeping) hour on the Internet. He and his co-founders turned...  Read story

Mad Men on Branding

The popular TV show's branding expert talks about changes in advertising since the 1960s  Read story

Horse Race: Branded Entertainment

Four start-ups vie for leadership in the lucrative new space of branded entertainment  Read story

How I Did It: Margot Fraser

Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals  Read story

MySpace Targets Small Business Ads

The social networking giant unveils a low-cost do-it-yourself advertising tool.  Read story

Ads Targeting Value for Money

With consumers watching their budgets over the holidays, retailers plan to focus on deals.  Read story

Spotlight: Gary Lin, Glispa Media

In 2001, Gary Lin founded Glispa Media in São Paulo, Brazil. Here's how he did it.  Read story

A PR Stunt Goes Bad

In June 2007 , we wrote about marketing firm Interference, which designed a PR...  Read story