The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy. Read more
Advertising
Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
Inside a Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
Does Facebook Work for B2B Marketing?
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Read more
TV Ads: The Secret to Taking a Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
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Recent Advertising Articles
Tiger's New Nike Ad...Too Soon?
The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon? Read more
IBM's Hilariously Awful Tablet Ad
If you're going to advertise on a tablet app, fit your message to the medium. Read more
New Ways to Advertise on Social Media
Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Read more
The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Facebook Fuels Online Advertising Start-ups
Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
5 Customers You Should Fire
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read more
Bing Takes a Shot at Scroogle
There is truth to Bing's advertising attacks on Google, and hopefully change will follow. Read more
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
6 Tips for Maximizing Corporate Gifting
Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
