The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy. Read more
Advertising
Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Read more
Inside a Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
Does Facebook Work for B2B Marketing?
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Read more
15 Simple Truths About Selling
Simple wisdom about selling from some surprising (and not so surprising) sources. Read more
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Recent Advertising Articles
10 Start-ups Designing the Future of Advertising
An Irish newspaper is moonlighting as a start-up incubator. Check out the small companies it's trying to nurture. Read more
5 Ways To Get the Most From Your Ad Agency
Hiring an ad agency is a big investment for a company. An ad agency insider explains how to get the most out of that investment. Read more
This Company Broke the Online Ad Model for Fun and Profit
An advertising executive and a rock-and-roll musician figure out how to make money in publishing by using an old-school business model. Read more
Why Some Videos Go Viral: 6 Reasons
The basic elements of highly successful online videos are really just fundamental principles of human interaction. Read more
J.C. Penney's First Step Toward Credibility
A new ad shows great humility, but will asking customers to come back actually bring them through the doors? Read more
Inbound Marketing Is No Panacea
Inbound marketing is a tool in your toolkit rather than a replacement for traditional sales and marketing. Read more
This Post Will Go Viral
I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business. Read more
How to Take the Guesswork Out of Your Advertising
Tired of relying on focus groups to test ads? Affectiva's facial-reading software knows what people watching your ad really think at any moment. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Tiger's New Nike Ad...Too Soon?
The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon? Read more
IBM's Hilariously Awful Tablet Ad
If you're going to advertise on a tablet app, fit your message to the medium. Read more
New Ways to Advertise on Social Media
Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Read more
The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Facebook Fuels Online Advertising Start-ups
Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. Read more