Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Advertising
Facebook Fuels Online Advertising Start-ups
Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
Inside a Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
5 Customers You Should Fire
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read more
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Recent Advertising Articles
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
Bing Takes a Shot at Scroogle
There is truth to Bing's advertising attacks on Google, and hopefully change will follow. Read more
Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
6 Tips for Maximizing Corporate Gifting
Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
Why Money Can Hurt Your Marketing
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
