The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
Advertising
Recent Advertising Articles
Does Facebook Work for B2B Marketing?
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. Read more
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Facebook Fuels Online Advertising Start-ups
Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
5 Customers You Should Fire
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read more
Bing Takes a Shot at Scroogle
There is truth to Bing's advertising attacks on Google, and hopefully change will follow. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
6 Tips for Maximizing Corporate Gifting
Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
Why Money Can Hurt Your Marketing
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
Retail Forecast: Lots of Good Cheer
Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
TV Ads: The Secret to Taking a Tech Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Luxury Brands Losing Next Generation of Customers
A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
Leading the Competition? Be Careful
Those at the top are targets for competitors, media and industry-watchers, but it's important to maintain focus on what's truly important. Read more
Facebook COO: Small Business Is Web's Holy Grail
As Sheryl Sandberg courts Madison Avenue and Wall Street this week, she discussed Facebook's IPO fallout and wooing small business. Read more
Sponsoring an Event? Tips to Maximize Your Return
Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Ad Forecast: Online to Trump TV by 2017
A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift? Read more
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read more
Success Secret: Change Your Internal Dialogue
Don't talk yourself out of success. Improving the words you use to describe your own experience can make your future brighter. Read more
Building an Audience from Zero 
Entrepreneur Cal McAllister talks about leading his ad company, the Wexley School for Girls, to build a fanbase for a new pro soccer team. Watch video
Insights from an Ad Man
Cal McAllister, co-founder of advertising agency Wexley School for Girls, answers questions about his quirky campaigns. Watch video
5 Most Common Marketing Mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch. Read more
How We Launched a Fan Factory
Cal McAllister, co-founder of ad agency Wexley School for Girls, talks about why the foundation of his success is his non-traditional approach. Watch video
The Wexley Way: Stop Worrying About Everything
Cal McAllister, founder of ad agency Wexley School for Girls, talks about his company's odd strategy for getting things done. Watch video
Thinking Outside the Box
Cal McAllister, co-founder of Wexley School for Girls, talks about why he started his odd-ball ad agency and how he makes it stand out. Watch video
