Brand Winners and Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
Advertising
Recent Advertising Articles
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
6 Tips for Maximizing Corporate Gifting
Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation. Read more
Why Money Can Hurt Your Marketing
The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
Retail Forecast: Lots of Good Cheer
Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
The Secrets of Exceptional Marketers
Here are the five best strategic marketing ideas of the past decade. Read more
Luxury Brands Losing Next Generation of Customers
A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
Leading the Competition? Be Careful
Those at the top are targets for competitors, media and industry-watchers, but it's important to maintain focus on what's truly important. Read more
Facebook COO: Small Business Is Web's Holy Grail
As Sheryl Sandberg courts Madison Avenue and Wall Street this week, she discussed Facebook's IPO fallout and wooing small business. Read more
Sponsoring an Event? Tips to Maximize Your Return
Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Ad Forecast: Online to Trump TV by 2017
A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift? Read more
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read more
Success Secret: Change Your Internal Dialogue
Don't talk yourself out of success. Improving the words you use to describe your own experience can make your future brighter. Read more
Building an Audience from Zero 
Entrepreneur Cal McAllister talks about leading his ad company, the Wexley School for Girls, to build a fanbase for a new pro soccer team. Watch video
Insights from an Ad Man
Cal McAllister, co-founder of advertising agency Wexley School for Girls, answers questions about his quirky campaigns. Watch video
5 Most Common Marketing Mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch. Read more
How We Launched a Fan Factory
Cal McAllister, co-founder of ad agency Wexley School for Girls, talks about why the foundation of his success is his non-traditional approach. Watch video
The Wexley Way: Stop Worrying About Everything
Cal McAllister, founder of ad agency Wexley School for Girls, talks about his company's odd strategy for getting things done. Watch video
Thinking Outside the Box
Cal McAllister, co-founder of Wexley School for Girls, talks about why he started his odd-ball ad agency and how he makes it stand out. Watch video
Your Business Needs Fans, Not Customers
Cal McAllister, co-founder of ad agency Wexley School for Girls, talks about the difference between fans and customers. Watch video
Tips From the GOP's Most Notorious Ad Man
Fred Davis has worked with everyone from John McCain to Arnold Schwarzenegger. He may not be Mr. Nice Guy, but he knows how to get results. Read more
A Facebook Ad Campaign That Actually Works
Tough Mudder CEO Will Dean has found Facebook advertising is a cost-effective way to drive people to hardcore obstacle-course events. Read more
6 Sales Tips From Istanbul's Grand Bazaar
Competition is fierce inside this ancient, 5,000-shop market. Here's how the best merchants stand out--and what you can learn from them. Read more
5 Reasons to Build an In-House Creative Team
It's tempting to take creative responsibilities off your shoulders and hand it over to an agency, especially when you're growing. Here's why I decided to bui... Read more
Are Your Facebook Fans People or Bots?
One company learned that 80% of its clicks came from spammers. Have you checked your Facebook ads lately? Read more
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
Smarter Online Marketing: 4 Tips
Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends. Read more
