5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
Advertising
Recent Advertising Articles
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
Should You Advertise on Search Engines?
A new study suggests there's only one place worth doing it. Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
Save the Yellow Pages
Small-business owners are fighting to preserve the old-fashioned phone book. Plus, Groupon gets sued, and the rest of the day's news. Read more
Outsmarting Mother Nature
As weather technology advances, businesses are starting to make better business decisions based on short- and long-term weather patterns. Read more
7 Tips on Boosting Post-Holiday Retail Sales
Small business owners give advice on how to keep sales up after the holiday buying wave has passed. Read more
A Groupon Gaffe?
Did the group buying site cross the line with its mock-PSA Super Bowl ads? Plus Obama's challenge to American businesses and the rest of the day's news. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
Why Digital Ads Are the Way to Reach U.S. Hispanics
U.S. Hispanics have about a trillion dollars in purchasing power—and they're far more likely than the general population to buy something after seeing an o... Read more
Consumers Wary of Location-Based Services
Nearly all users think location-based services like Foursquare and Facebook Places are useful, but more than half are concerned about privacy. Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
How to Know if Your Product Is Infomercial-Worthy
Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? Read more
Google eBooks Is Here
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
How to Get Your Products onto the Beauty Pages
The secrets to getting your products in to some of the top fashion magazines. Read more
How Would You Sell Custom Stuffed Animals?
Four entrepreneurs offer marketing strategies to a start-up that sells custom toys. Read more
10 Eye-Catching Ambient Ads
What ads did you see on your way to work this morning? Trouble remembering? Here are 10 smart advertisements and marketing campaigns that generated buzz and ... View slideshow
How Would You Sell Temporary Wallpaper?
Four seasoned entrepreneurs offer marketing strategies for Tempaper. Read more
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
8 Ideas for Rocking Fashion Week
We've tapped the strategies of some of the best young companies trying to get noticed by the style-makers and influentials at New York's Fashion Week. Read more
7 Secrets to Getting More from Google AdWords
Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raisi... Read more
How to Buy Radio Advertising on a Budget
Video may have killed the radio star, as the old pop song goes, but advertising on the AM and FM airwaves could be an affordable savior for small businesses. Read more
An Ad Man Who Had a Very Good Year
Entrepreneur John Most describes how his ad agency quadrupled in size between 2008 and 2009. Read more
How to Blow Up an Armored Truck in 12 Steps
Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps. Read more
Facebook Takes on Foursquare
Social media giant's entry into location-based services could help the market go mainstream -- and give small businesses a better way to target advertising. Read more
Facebook May Be Popular, But Not Well-Liked
Privacy concerns, frequent design changes and aggressive advertising earn the social-networking giant low marks on a consumer survey. Read more
On-Air Endorsements
The radio pitch makes a comeback. Read more
Inc. 5000 Applicant of the Week: AArrow Advertising
How an 18-year-old kid took $500 and built a guerilla marketing agency with franchises in 30 cities and $4.5 million in revenue. Read more
Facebook Juggernaut Rolls On
The social networking site has topped Yahoo to become the web's biggest ad publisher. Read more
The Truth About Who's Using Twitter
A new report reveals some surprises about who's using the microblogging service, why they love it, and how Twitter can affect your brand. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
Online Ads That Follow Your Customers
Scottevest uses behavioral retargeting to bring customers back to its website. Read more
Behavioral Retargeting for Small Business
How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors. Read more
How to Make Your First Advertising Buy
A look at smart ways to get your feet wet in print, broadcast, and online media. Read more
How Facebook's New Features Could Help You
Facebook's latest offerings allow users to see what their friends like as the pals shop, read the news, and listen to music online -- all information you can... Read more
