On-Air Endorsements
The radio pitch makes a comeback. Read more
Advertising
Recent Advertising Articles
Inc. 5000 Applicant of the Week: AArrow Advertising
How an 18-year-old kid took $500 and built a guerilla marketing agency with franchises in 30 cities and $4.5 million in revenue. Read more
Facebook Juggernaut Rolls On
The social networking site has topped Yahoo to become the web's biggest ad publisher. Read more
The Truth About Who's Using Twitter
A new report reveals some surprises about who's using the microblogging service, why they love it, and how Twitter can affect your brand. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
Online Ads That Follow Your Customers
Scottevest uses behavioral retargeting to bring customers back to its website. Read more
Behavioral Retargeting for Small Business
How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors. Read more
How to Make Your First Advertising Buy
A look at smart ways to get your feet wet in print, broadcast, and online media. Read more
How Facebook's New Features Could Help You
Facebook's latest offerings allow users to see what their friends like as the pals shop, read the news, and listen to music online -- all information you can... Read more
Facebook Advertising To Get Creepier
Taking a page from the Google playbook, Facebook is poised to up its game on targeting ads based on user behavior throughout the web. Let's back u... Read more
A New Way to Make Yourself Heard on Twitter
After months of speculation, Twitter announces its plan to make money: Promoted Tweets. What does it mean for you? Read more
Should You Advertise on Twitter?
A new start-up from paid search inventor Bill Gross lets you bid on keywords to give your tweets top billing. Read more
Facebook Users Object to Privacy Erosion
A new survey says users overwhelmingly are unhappy with Facebook's plans to allow third party websites (maybe your company's) access to personal information. Read more
Apple Announces iAd
Apple is starting to look more like Google, while acting more like Wal-Mart. This week Apple unveiled its new mobile advertising program, iAd. It ... Read more
Facebook Services to Remain Free
In a new interview, Facebook's COO gives the clearest picture yet of where the site is heading. What does that mean for you? Read more
Should You Advertise on Facebook?
According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift the... Read more
Facebook Tops Google in Directing Web Traffic
Do you still need a reason to come up with a social media strategy? New data shows an important shift in web traffic patterns. Read more
Coupon Use Hits Record Highs
As cash-crunched consumers hunt for bargains, companies hope coupons will build loyalty after the recession is over. Read more
The MVP of Super Bowl Product Placement
Officials at the Indianapolis company that makes the head set worn by Drew Brees' baby son had no idea they were on the verge of amazing product placement. Read more
How to Advertise on Facebook
Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments. Read more
Reinventing the Local TV Ad
A new website celebrates the spirit of quirky TV commercials produced by local businesses. Read more
Google to Acquire AdMob for $750 Million
The search giant acquires an ad network in the hopes of dominating the mobile market. Read more
Internet Users Object to Tailored Ads
Study reveals bad news for companies that track online users in order to tailor advertising. Read more
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Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
How to Start an Advertising Company
Take years of experience in the corporate world, and then turn the model on its head. Read more
Horse Race: Branded Entertainment
Four start-ups vie for leadership in the lucrative new space of branded entertainment Read more
How I Did It: Margot Fraser
Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls Read more
MySpace Targets Small Business Ads
The social networking giant unveils a low-cost do-it-yourself advertising tool. Read more
Ads Targeting Value for Money
With consumers watching their budgets over the holidays, retailers plan to focus on deals. Read more
Your Company, the Movie [Video] 
If you are not using online video in your marketing efforts, you are woefully behind. But a new array of tools can help you channel your inner Steven Spie... Watch video
Spotlight: Gary Lin, Glispa Media
In 2001, Gary Lin founded Glispa Media in São Paulo, Brazil. Here's how he did it. Read more
A PR Stunt Goes Bad
In June 2007 , we wrote about marketing firm Interference, which designed a PR... Read more
