Advertising


Recent Advertising Articles

Facebook Services to Remain Free

In a new interview, Facebook's COO gives the clearest picture yet of where the site is heading. What does that mean for you?  Read more

Should You Advertise on Facebook?

According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift the...  Read more

Facebook Tops Google in Directing Web Traffic

Do you still need a reason to come up with a social media strategy? New data shows an important shift in web traffic patterns.  Read more

Coupon Use Hits Record Highs

As cash-crunched consumers hunt for bargains, companies hope coupons will build loyalty after the recession is over.  Read more

The MVP of Super Bowl Product Placement

Officials at the Indianapolis company that makes the head set worn by Drew Brees' baby son had no idea they were on the verge of amazing product placement.  Read more

How to Advertise on Facebook

Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments.  Read more

Reinventing the Local TV Ad

A new website celebrates the spirit of quirky TV commercials produced by local businesses.  Read more

Google to Acquire AdMob for $750 Million

The search giant acquires an ad network in the hopes of dominating the mobile market.  Read more

Internet Users Object to Tailored Ads

Study reveals bad news for companies that track online users in order to tailor advertising.  Read more

30 Under 30 2009 - JustinTV Profile - Matt Seibel, Justin Kan, Emmett Shear, Kyle Vogt

Justin Kan spent much of 2007 with a camera strapped to himself, broadcasting every waking (and sleeping) hour on the Internet. He and his co-founders turned...  Read more

Mad Men on Branding

The popular TV show's branding expert talks about changes in advertising since the 1960s  Read more

How to Start an Advertising Company

Take years of experience in the corporate world, and then turn the model on its head.  Read more

Horse Race: Branded Entertainment

Four start-ups vie for leadership in the lucrative new space of branded entertainment  Read more

How I Did It: Margot Fraser

Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals  Read more

Run Cheap TV Commercials with Google TV Ads

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels  Read more

The Wexley Way

In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls  Read more

MySpace Targets Small Business Ads

The social networking giant unveils a low-cost do-it-yourself advertising tool.  Read more

Ads Targeting Value for Money

With consumers watching their budgets over the holidays, retailers plan to focus on deals.  Read more

Your Company, the Movie [Video] 

If you are not using online video in your marketing efforts, you are woefully behind. But a new array of tools can help you channel your inner Steven Spie...  Watch video

Spotlight: Gary Lin, Glispa Media

In 2001, Gary Lin founded Glispa Media in São Paulo, Brazil. Here's how he did it.  Read more

A PR Stunt Goes Bad

In June 2007 , we wrote about marketing firm Interference, which designed a PR...  Read more

Battle of the Network All-Stars

The secrets of HSN's top marketers.  Read more

Finding Salespeople Abroad

Locating top performers in the global economy.  Read more

Updates

Spotting Votes  Read more

Bright Lights, Big Impact

Why digital billboards are growing in popularity.  Read more